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How to Create a Content Marketing Framework That Actually Works

Regardless of where you are in your content marketing travels, planning is crucial to success. Yet, before you can even begin planning your content marketing strategy, it is vital to create a framework that you can build a strategy around. This requires three important first steps.

Step 1: Know Who Your Client Is
Before you can successfully create a framework for your content marketing, you need to know who your ideal customer is – but also who you would like your ideal customer to be. Sit down for a few minutes and list out qualities of your perfect customer. What is their income? What is their family demographic? Where do they live? Do they own a home or do they rent? What is their credit score? What kind of car do they drive? What do they do for a living?

Asking yourself these questions ahead of time will help you draw out a customer that is a great fit for your business; a customer who you can create a content marketing plan around, because you are writing just to them.

What makes this even better is that when you gear your content marketing to your niche, you find them, and they serve up more folks just like them. Even in an age where social media has taken up most of the sound bites and airwaves, word of mouth is still relevant. Like-minded people associate with other like-minded people. Once you have landed a few perfect customers they will, in turn, put you in front of other perfect customers just like them.

Step 2: Understand Your Purpose
What is your content marketing goal? If it’s to sell something, stop right there; that is not what content marketing is about. The goal of content marketing is to convey information, to educate the customer and to gently steer them to making a buying decision with your company, versus the one down the street. Take a moment to think about what your purpose is, what questions you are most often asked and the most common obstacles you face in your business. Create content addressing that.

Once this opens up dialogue with your customer base, you can expand on it, and repeat this strategy with supreme success.

Step 3: Look to Industry Leaders and To Your Competition
Whenever you are modeling a framework or strategy for content, it’s important to follow the leaders and tweak from there. Study how other people in your industry (and in related industries) are handling their content marketing and social media presence. Evaluate your competition. How many comments do they receive per post? Are they engaging with their customers when complaints arise, or are they hiding? What sort of content do they post? How often do they post content? This knowledge will help you create a framework and plan to help you climb to the top rung of the ladder as you up your content marketing game.

Above all, remember that content marketing is an art, not a science. What worked five years ago is not as relevant today as it once was. As you are creating a framework and strategy to push your content into a digital realm, recognize that you might have to adapt your strategy as time progresses. All the same, if you take consistent action, measure results regularly and adjust as necessary, content marketing will boost your business. 


About Unknown

Shauna Zamarripa is a content marketing expert and author of "How to Make Big Money Blogging in 90 Days or Less".
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