Pinterest ranks third in social media network popularity.
Many businesses boast that Pinterest drives more website traffic than all of
the other networks combined. But you still think it isn’t for you, just because
you aren’t posting pictures of cupcakes, gardens and women’s fashion? Think
again. Pinterest is perfect for content marketing.
So how do you leverage Pinterest and make it part of your
content marketing landscape? By implementing these nine killer Pinterest boards
and posting to them regularly:
A Video Board
A quick video where you are talking about your passion or
giving business advice is the digital equivalent to sitting across the table
from your customer and having a good old-fashioned conversation. Upload
snippets of your last speaking engagement, a behind the scenes video of a day
in your life or even customer testimonials.
A Favorite Client
Board
Create a board allowing you to gush about your favorite
clients, their companies or just to give some of your best clients the
accolades they deserve for being loyal to your brand. This increases engagement
across the (excuse the pun) board.
A Books You Love
Board
Book recommendations often captures attention, especially if
your followers like you and your brand. It never hurts to do a monthly book
review on your blog and then link that blog to Pinterest either. The photo?
Easy. Use the cover of the book.
Monetization tip: If
you are an amazon affiliate, you can post the link to the book and earn 4 – 6 percent
commission.
A Tips Board
Statistically, advice and how-tos are the most re-pinned
objects on Pinterest today. Use some tips and tricks that help you, or that you
have come across over the years, package them into a photo, meme or infographic
and share away. Just make sure you brand your images first, so no one else
takes credit for it.
Shauna’s infographic
creator pick? http://piktochart.com/
Shauna’s quick and
dirty meme creator pick? http://quozio.com/
A Favorite Things
Board
If you have a resource or a tool that you adore, share that
information with your Pinterest audience. If you like it, chances are, so will
they.
A Competition Board
It’s good for business to show that you know who your
competition is. If you respect your competitors, this could help you join
forces down the line. If your competitor isn’t making their customers happy,
it’s also a great way to get your foot in the door with new customers who are
already in the market to make a move.
An Upcoming Events
Board
Pin information about upcoming conferences or events you
will be attending or featured in. This can even include snippets and
commercials about webinars and online meetings. Any video or information that
is informative will help bolster your Pinterest audience.
An Infographic Board
Pinterest users love infographics. Hire a graphic designer
or use free online tools like Piktochart
to create stunning, sharable infographics in a fraction of the time.
An Inspirational
Quotes Board
This board could include quotes about success, hope, trials,
tribulations, life advice or whatever you like. Regardless, creating, branding and sharing an
inspirational image or meme is a great way to find new followers, inspire
others, and drive more traffic back to your website.
Of course, not all of this image heavy advice is exclusive
to Pinterest. Any images or infographics you create can also be repackaged and
reused on your blog and even shared across other social media channels, taking
a lot of the work out of your social media management and engaging your
audience on each platform.
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